Subscription and Cancellation Policy

Last Updated: May 13, 2026

GoodGrove is operated by Arven Brands LLC ("GoodGrove," "we," "us," "our"), a New York limited liability company with a mailing address at 418 Broadway, Ste N, Albany, NY 12207. This Subscription & Cancellation Policy (the "Policy") governs every GoodGrove subscription you start at trygoodgrove.com. This Policy is part of, and incorporated by reference into, our Terms of Service. Capitalized terms not defined here have the meanings given in our Terms of Service.

Please read this Policy carefully before subscribing. By placing a subscription order, you agree to the terms below.

SECTION 1 - AUTO-RENEWAL DISCLOSURE

YOUR GOODGROVE SUBSCRIPTION WILL AUTOMATICALLY RENEW UNTIL YOU CANCEL.

BY ENROLLING IN A GOODGROVE SUBSCRIPTION, YOU AUTHORIZE US (AND OUR PAYMENT-SERVICE PROVIDERS) TO CHARGE THE PAYMENT METHOD YOU PROVIDED AT CHECKOUT, ON A RECURRING BASIS, IN THE AMOUNT THEN IN EFFECT FOR THE SUBSCRIPTION TIER YOU SELECTED, UNTIL YOU CANCEL.

CHARGE AMOUNT: THE PRICE OF YOUR SUBSCRIPTION PRODUCT AS DISPLAYED AT CHECKOUT (PLUS ANY APPLICABLE TAXES). PRICING VARIES BY THE BUNDLE OR TIER YOU SELECT AND IS SHOWN IN YOUR ORDER CONFIRMATION.

BILLING FREQUENCY: EVERY 4 WEEKS (EVERY 28 DAYS).

BILLING TRIGGER: WE CHARGE YOUR PAYMENT METHOD AT THE END OF EACH 4-WEEK BILLING PERIOD FOR THE UPCOMING SHIPMENT.

HOW TO CANCEL: YOU MAY CANCEL AT ANY TIME, FOR ANY REASON, USING EITHER OF THE TWO ONLINE CHANNELS BELOW (OR BY US MAIL — SEE SECTION 15). NO PHONE CALL IS REQUIRED.

  1. SELF-SERVE: VISIT TRYGOODGROVE.COM/A/LOOP_SUBSCRIPTIONS/GET-SUBSCRIPTION-LINK, ENTER THE EMAIL ASSOCIATED WITH YOUR SUBSCRIPTION, CLICK THE SECURE LOG-IN LINK WE EMAIL YOU, AND SELECT "CANCEL SUBSCRIPTION." (YOU CAN ALSO REACH THIS PORTAL VIA THE "MANAGE SUBSCRIPTION" LINK IN THE FOOTER OF ANY GOODGROVE PAGE OR SUBSCRIPTION EMAIL.)
  2. EMAIL: SEND AN EMAIL TO SUPPORT@TRYGOODGROVE.COM FROM THE EMAIL ADDRESS ASSOCIATED WITH YOUR SUBSCRIPTION, WITH THE SUBJECT LINE "CANCEL SUBSCRIPTION."

WHEN CANCELLATION TAKES EFFECT: CANCELLATION IS EFFECTIVE AT THE END OF YOUR CURRENT BILLING PERIOD. YOU WILL NOT BE CHARGED FOR ANY FUTURE RENEWAL AFTER YOUR CANCELLATION IS PROCESSED.

SECTION 2 - PLAIN-ENGLISH SUMMARY

Here is the short version, in plain language:

  • Auto-renewal. When you enroll in a GoodGrove subscription, we charge your payment method and ship a fresh supply every 4 weeks (every 28 days). Renewals continue automatically until you cancel.
  • What you pay. The price you see at checkout for the subscription product you selected, plus any applicable taxes. Pricing varies by bundle or tier.
  • When we charge. At the end of each 4-week billing period, for the upcoming shipment.
  • How to cancel. Two ways, both online: (a) self-serve through our subscription portal at trygoodgrove.com/a/loop_subscriptions/get-subscription-link, or (b) email support@trygoodgrove.com with the subject "CANCEL SUBSCRIPTION." A mailing-address option is also available; see Section 15. You will never be required to call a live representative to cancel.
  • When cancellation takes effect. At the end of your current billing period. You will not be charged for any future renewal after that.
  • Cancel anytime. No minimum commitment. No retention fee. No save-the-sale obstacle course.

SECTION 3 - HOW GOODGROVE SUBSCRIPTIONS WORK

When you choose a subscription option for a GoodGrove product, you are enrolling in a recurring purchase plan. The mechanics are:

  • Billing cycle. Every 4 weeks (every 28 days).
  • Charge amount. The price of the subscription product you selected, as displayed at checkout, plus any applicable taxes and shipping (if any). Bundles, multi-bottle plans, and promotional tiers each carry their own per-period price; the price applicable to your subscription is shown on your order confirmation and in our subscription portal.
  • Charge timing. We initiate the renewal charge at the end of your current 4-week billing period, for the upcoming shipment. The renewal charge funds the next shipment.
  • Shipment. After a successful charge, we prepare and ship the next supply to the address on file. Shipping timing is governed by our Shipping Policy.
  • Continuation. Your subscription renews automatically every 4 weeks until you cancel. There is no minimum commitment and no minimum number of shipments.

Cadence. We currently offer one cadence: every 4 weeks (every 28 days). We do not currently offer any other Subscription cadences. If we add additional cadences in the future, we will provide any notices required by applicable state law before enrolling you.

SECTION 4 - CANCELLATION — TWO ONLINE CHANNELS, NO PHONE REQUIRED

You may cancel your GoodGrove subscription at any time, for any reason, using either of the two online channels below. A US-mail option is also available; see Section 15.

We will not require you to call a live representative to cancel your subscription.

(a) Subscription Portal (Self-Serve)

  1. Go to trygoodgrove.com/a/loop_subscriptions/get-subscription-link. (You can also reach this portal from the "Manage Subscription" link in the footer of any GoodGrove page or in any subscription email we send you.)
  2. Enter the email address associated with your subscription.
  3. Click the secure log-in link we email to you. This is a passwordless one-time link; no password is required.
  4. In the portal, locate the subscription you want to end, click Cancel subscription, and confirm when prompted. You will see an on-screen confirmation, and we will email a confirmation to the address on file.

(b) Email

Send an email to support@trygoodgrove.com from the email address associated with your subscription, with the subject line CANCEL SUBSCRIPTION. Include the name on the order and, if available, the order number, so we can locate your account.

We will confirm cancellation by reply email within 1 business day of receiving your request.

When Cancellation Takes Effect

Cancellation is effective at the end of your current billing period. Any shipment you have already paid for in the current billing period will still be sent. You will not be charged for any future renewal after your cancellation is processed.

For example: if your most recent renewal charge ran on Day 0 of a 28-day billing period, and you cancel on Day 12, your cancellation takes effect at the end of that 28-day period (Day 28), and no further charge will be initiated.

No retention obstacles. We will not require you to complete a survey, listen to a save-the-sale offer, or speak with a representative as a condition of canceling. The two online channels above (or the US-mail option in Section 15) are the only steps required.

SECTION 5 - PAUSE, SKIP, AND MANAGE YOUR SUBSCRIPTION

If you would like to keep your subscription but adjust how it runs, contact us at support@trygoodgrove.com. We currently support the following changes by email request:

  • Pause. You may pause your subscription for up to 30 days. While paused, no renewal charges are initiated and no shipments are sent. After the pause window, your subscription resumes on its previous cadence unless you cancel or extend.
  • Skip a shipment. You may request to skip your next renewal. We will hold the next charge and shift your billing date forward by one cycle.
  • Update payment method. Email us to update your card on file, or update it directly through the subscription portal at trygoodgrove.com/a/loop_subscriptions/get-subscription-link.
  • Update shipping address. Email us to change the address for upcoming renewals. Address changes apply to the next renewal that has not yet been charged.
  • Change cadence (when offered). If we offer multiple cadences in the future, you will be able to switch between them by email request or through the subscription portal.

 

SECTION 6 - PRE-RENEWAL NOTIFICATIONS

As a courtesy, we generally send one renewal reminder email a few days before each scheduled renewal charge. The reminder will include the upcoming charge amount, the next billing date, and a link to manage or cancel your subscription. The reminder is a courtesy, not a guarantee: we do not promise that every reminder will be delivered, and you remain responsible for managing your subscription whether or not you receive the reminder.

In addition, you can rely on the following at any time:

  • Visit trygoodgrove.com/a/loop_subscriptions/get-subscription-link to see your next billing date and upcoming charge amount.
  • Watch for the recurring-payment line item on your card statement or bank app, and use the alerts your card issuer or bank offers for recurring charges.
  • Save this Policy and the cancellation steps in Section 4 so you can act quickly if you no longer want to renew.

If you ever want to stop a future renewal, you can cancel anytime using either channel in Section 4. Cancellation is effective at the end of your current billing period.

SECTION 7 - PRICE CHANGES

We may change the price of any GoodGrove subscription, including the per-renewal price for active subscribers, at any time and for any reason.

If we increase the price that will apply to your next renewal, we will send an email notice to the address associated with your subscription at least 7 days before the new price applies to a renewal charge. The notice will state the new price, the date it takes effect, and a reminder of how to cancel.

You may cancel at any time before the new price applies to your next renewal, using either channel in Section 4, and you will not be charged the new price. If you do not cancel before the new price takes effect, you authorize us to charge the new price beginning with that renewal.

Price decreases, promotions, and one-time discounts may take effect without advance notice.

SECTION 8 - FAILED CHARGES (DUNNING)

If we attempt to charge your payment method for a renewal and the charge fails (for example, because the card has expired, has insufficient funds, or has been declined by the issuer), we will:

  • Retry the charge. We will attempt to charge the same payment method up to 10 times over a reasonable period (typically several days to a few weeks). Retries may be triggered by automatic recovery logic from our payment processor.
  • Not email at every retry. We do not send a separate email for each retry attempt.
  • Pause the subscription if all retries fail. If every retry attempt fails, your subscription will be paused, no further shipment will be sent, and we will email you to update your payment method. Your subscription remains paused until you provide updated billing information.

You may resume a paused subscription at any time by updating your payment method through the subscription portal at trygoodgrove.com/a/loop_subscriptions/get-subscription-link or by contacting support@trygoodgrove.com. If you do not resume the subscription, no further charges will be made.

SECTION 9 - ACCOUNT-UPDATER CONSENT (VISA VAU / MASTERCARD ABU)

We and our third-party payment-service providers (including Shopify Payments and the card networks) may participate in account-updater services such as Visa Account Updater (VAU) and Mastercard Automatic Billing Updater (ABU). Through these services, we may request, and we may receive, updated credit-card information from your card issuer — including updated card numbers, expiration dates, and similar account details — when your card on file has been reissued, replaced, or updated by your bank.

We use these updated card details to keep your subscription active without interruption when your card is replaced or reissued. By providing a payment method and enrolling in a subscription, you authorize us and our payment-service providers to receive and use these updates for the duration of your subscription.

If you wish to opt out of your card's account-updater service, you should contact your card issuer (the bank that issued your credit or debit card) directly. Your card issuer can tell you whether opt-out is available for your card and how to elect it.

SECTION 10 - REFUNDS ON SUBSCRIPTION ORDERS

Refunds for subscription orders are governed by our Refund Policy. The summary below is provided for convenience; the Refund Policy controls if there is any conflict.

  • First subscription order. Eligible for our 90-day Money-Back Guarantee on the same terms as a first-time one-time order, subject to the first-order-only and one-per-household caps. See Refund Policy Section 1.
  • Renewal orders (second shipment onward). Eligible for refund within 30 days of the renewal charge, less a $5 handling fee deducted from the refund. No return is required — you may keep the product. See Refund Policy Section 2.
  • How to request. Email support@trygoodgrove.com with your order number. Refunds are issued to the original payment method.

Cancelling your subscription does not, by itself, refund prior charges. To request a refund on a recent renewal, follow the Refund Policy process above.

SECTION 11 - WHERE SUBSCRIPTIONS ARE AVAILABLE

GoodGrove subscriptions are available only through trygoodgrove.com. We do not sell or fulfill subscriptions through any third-party retailer, marketplace, social-media seller, or reseller. Any product sold as a "GoodGrove subscription" outside trygoodgrove.com is not affiliated with us and is not covered by this Policy or by our Refund Policy.

For more on authorized purchase channels, see our Authorized Resale Policy.

SECTION 12 - SUBSCRIPTION SELECTION ON THE PRODUCT PAGE

On product pages where a subscription option is available, the subscription option is pre-selected by default. You can switch to a one-time purchase at any time before checkout by un-selecting the subscription option and selecting "one-time" instead. The default selection is provided as a convenience and reflects the most common customer choice; it does not commit you to anything until you complete checkout.

Before you complete checkout for a subscription, you will see the recurring-billing terms (including the renewal price, billing frequency, and cancellation method) on the checkout page. By completing the order, you accept those terms and this Policy.

SECTION 13 - ELIGIBILITY

To enroll in a GoodGrove subscription, you must:

  • Be at least 18 years of age;
  • Be a resident of the United States with a delivery address in the forty-eight (48) contiguous states or the District of Columbia (we do not currently ship to Alaska, Hawaii, U.S. territories, APO/FPO/DPO military addresses, or any international address outside the United States); and
  • Provide a valid US billing and shipping address and a valid US-issued payment method.

You are responsible for keeping your account information accurate and current. We may suspend or cancel a subscription if information is materially inaccurate or out of date.

SECTION 14 - CHANGES TO THIS POLICY

We may update this Policy from time to time. The "Last Updated" date at the top of the page reflects the most recent version. For material changes to this Policy — for example, a change to billing frequency, cancellation channels, or the auto-renewal mechanic itself — we will provide at least 30 days' advance notice by email to active subscribers and by posting an updated version on this page.

Existing subscriptions will continue to be governed by the terms in effect at the time you enrolled, unless you affirmatively accept the new terms (for example, by continuing the subscription after receiving notice and after the new terms' effective date) or unless applicable law requires otherwise. You may always cancel before any change takes effect using either channel in Section 4.

SECTION 15 - CONTACT

Questions about your subscription, this Policy, or how to cancel? Reach us at:

  • Email: support@trygoodgrove.com (cancellation requests must use the subject line "CANCEL SUBSCRIPTION" — see Section 4)
  • Mail: Arven Brands LLC, Attn: GoodGrove Subscriptions, 418 Broadway, Ste N, Albany, NY 12207. You may also cancel by US mail. Send a written cancellation request to the address above, including the name on the order, the email address associated with your subscription, and a clear statement that you are canceling. We will treat the request as effective on the postmark date and will confirm cancellation by email once received.
  • Business hours: Monday–Friday, 9:00 AM – 5:00 PM Pacific Time, excluding US federal holidays. Email is monitored during business hours; messages sent outside business hours are answered the next business day.

For all other inquiries, see our Terms of Service, Privacy Policy, Refund Policy, and Shipping Policy.